01079cam a2200301 a 4500 16354550 SISC 20170308084255.0 100729s2011 enka b 001 0 eng 2010031590 9780749462635 (pbk.) 9780749463359 (ebook) DLC DLC DLC HF 5415.13 .M369159 2011 658.80072 McDonald, Malcolm. Marketing accountability : a new metrics model to measure marketing effectiveness / Malcolm McDonald, Peter Mouncey. London : Kogan Page, 2011. viii, 293 pages : color illustrations ; 25 cm. Includes bibliographical references and index. Business Administration Marketing Management. Marketing Cost effectiveness. Mouncey, Peter. 7 cbc orignew 1 ecip 20 y-gencatlg lcc BK FOR 275988 275988 0 0 lcc 0 CL CL GC 2014-10-01 Library Fund 0 HF 5415.13 .M369159 2011 C18808 2018-05-15 00:00:00 2014-10-01 BK