TY  - BOOK
AU  - Kotler, Philip.
TI  - Principles of marketing
SN  - 9780273779827
AV  - HF 5415 .K87 2013
PY  - 2013///
CY  - Malaysia
PB  - Pearson Education Limited
KW  - Marketing
KW  - Management
N1  - Business Administration
ER  -