TY  - BOOK
AU  - Ferrell,O.C.
AU  - Hartline,Michael D.
TI  - Marketing strategy: text and cases 
SN  - 9781285170435
AV  - HF 5415.13 .M3686 2014
PY  - 2014///
CY  - U.S.A.
PB  - South-Western, CENGAGE Learning
KW  - Marketing
KW  - Management
KW  - Case studies
N1  - Previous edition entered under title; Previously published as: Marketing strategy; Business Administration
ER  -