TY  - BOOK
AU  - Moss,Danny
AU  - DeSanto,Barbara
TI  - Public Relations: a managerial perspective 
SN  - 9780761948568
AV  - HD 59 .P783 2011
PY  - 2011///
CY  - Los Angeles
PB  - SAGE Publication
KW  - Public relations
KW  - Management
N1  - Includes bibliographical references and index; Business Administration
ER  -