Cases on marketing management in the Philippine setting
Gutierrez, Ben Paul B.
Echanis, Erlinda S.
text
ph
Quezon City, Philippines
University of the Philippine Press
2002
monographic
eng
xiv, 411 pages : illustrations ; 23 cm.
Business Administration
Ben Paul B. Gutierrez, editor ; case writers, Erlinda S. Echanis
Marketing
Philippines
Management
Marketing
Management
Case studies
HF 5415.13 .C37 2005
9715423671
030809
20141211155523.0
ocn9715423671