TY  - BOOK
AU  - Shimp,Terence A.
AU  - Andrews,J.Craig
TI  - Advertising, promotion, and other aspects of integrated marketing communications
SN  - 9781111580216 (hbk)
AV  - HF 5415.123 .Sh62 2010
PY  - 2013///
CY  - Mason, Ohio
PB  - South-Western Cengage Learning
KW  - Communication in marketing
N1  - Bibliogr; Business Administration
ER  -