01849cam a2200349 a 450000100090000000300050000900500170001400800410003101000170007202000250008902000250011402000250013902000250016403500200018904000180020904200080022705000250023506000110026008200150027110000310028624501290031725000120044626000460045830000480050450400660055252007380061852100280135665000430138465000310142765000190145865000220147717471669PILC20150227081848.0120920s2013    caua     b    001 0 eng    a  2012038467  a9780470936849 (pbk.)  a9781118221501 (ebk.)  a9781118235249 (ebk.)  a9781118259962 (ebk.)  a(DNLM)101592527  aDNLM/DLCcDLC  apcc00aRA 410.56b.L44 201310aW 74.100a362.1068/81 aLefebvre, R. Craig,d1959-10aSocial marketing and social change :bstrategies and tools for health, well-being, and the environment /cR. Craig Lefebvre.  a1st ed.  aSan Francisco, CA :bJossey-Bass,cc2013.  axxiii, 564 pages :billustrations ;c24 cm.  aIncludes bibliographical references (p. [505]-540) and index.  a"Focusing on the use of marketing principles and techniques to develop population-based health promotion and disease prevention programs, this book features a practical emphasis for incorporating a marketing orientation and marketing techniques to address the diverse range of issues and problems that are encountered in the practice of public health. Its comprehensive view of social marketing includes its research base, its applications to a diverse set of social problems, and the focus on the public health field. The book promotes social marketers as scientists-practitioners who must understand the theory and research of social marketing as it is applied to designing effective social change programs"--Provided by publisher.  aBusiness Administration12aMarketing of Health Servicesxmethods.22aHealth Promotionxmethods.22aSocial Change.22aSocial Marketing.