01961cam a2200385 a 4500 17471669 PILC 20150227081848.0 120920s2013 caua b 001 0 eng 2012038467 9780470936849 (pbk.) 9781118221501 (ebk.) 9781118235249 (ebk.) 9781118259962 (ebk.) (DNLM)101592527 DNLM/DLC DLC pcc RA 410.56 .L44 2013 W 74.1 362.1068/8 Lefebvre, R. Craig, 1959- Social marketing and social change : strategies and tools for health, well-being, and the environment / R. Craig Lefebvre. 1st ed. San Francisco, CA : Jossey-Bass, c2013. xxiii, 564 pages : illustrations ; 24 cm. Includes bibliographical references (p. [505]-540) and index. "Focusing on the use of marketing principles and techniques to develop population-based health promotion and disease prevention programs, this book features a practical emphasis for incorporating a marketing orientation and marketing techniques to address the diverse range of issues and problems that are encountered in the practice of public health. Its comprehensive view of social marketing includes its research base, its applications to a diverse set of social problems, and the focus on the public health field. The book promotes social marketers as scientists-practitioners who must understand the theory and research of social marketing as it is applied to designing effective social change programs"--Provided by publisher. Business Administration Marketing of Health Services methods. Health Promotion methods. Social Change. Social Marketing. 7 cbc orignew 1 ecip 20 y-gencatlg lcc BK 283628 283628 0 0 lcc 0 CL CL RES 2015-02-27 Library Fund 0 RA 410.56 .L44 2013 C19121 2018-05-15 00:00:00 2015-02-27 BK