01407cam a2200337 a 4500 16917184 PILC 20150227150815.0 110812s2012 enka b 001 0 eng 2011033616 9780273757252 (pbk.) DLC DLC DLC pcc HD 30.28 .J6495 2012 658.4/012 Johnson, Gerry. Fundamentals of strategy / Gerry Johnson, Richard Whittington, Kevan Scholes. 2nd ed. Harlow, England ; New York : Financial Times /Prentice Hall, 2012. xix, 284 pages : colored illustrations ; 25 cm. Introducing strategy -- The environment -- Strategic capabilities -- Strategic purpose -- Business strategy -- Corporate strategy and diversification -- International strategy -- Innovation strategies -- Mergers, acquisitions and alliances -- Strategy in action -- Appendix : evaluating strategies. Business planning. Strategic planning. Business planning Case studies. Strategic planning Case studies. Whittington, Richard, 1958- Scholes, Kevan. 7 cbc orignew 1 ecip 20 y-gencatlg lcc BK 283640 283640 0 0 lcc 0 CL CL RES 2015-02-27 Library Fund 2 66 HD 30.28 .J6495 2012 C19145 2019-08-01 00:00:00 2018-07-30 2015-02-27 BK