Johnson, Gerry. creator Whittington, Richard 1958- Scholes, Kevan. text bibliography enk Harlow, England New York Financial Times /Prentice Hall 2012 2nd ed. monographic eng

print

xix, 284 pages : colored illustrations ; 25 cm. Introducing strategy -- The environment -- Strategic capabilities -- Strategic purpose -- Business strategy -- Corporate strategy and diversification -- International strategy -- Innovation strategies -- Mergers, acquisitions and alliances -- Strategy in action -- Appendix : evaluating strategies. Gerry Johnson, Richard Whittington, Kevan Scholes. Business planning Strategic planning Business planning Case studies Strategic planning Case studies HD 30.28 .J6495 2012 658.4/012 9780273757252 (pbk.) 2011033616 DLC 110812 20150227150815.0 16917184