TY  - BOOK
AU  - Gamble,John
AU  - Thompson,Arthur A.
AU  - Peteraf,Margaret Ann
TI  - Essentials of strategic management: the quest for competitive advantage 
SN  - 9780078112898 (alk. paper)
AV  - HD 30.28 .G143 2015
PY  - 2015///
CY  - New York, NY
PB  - McGraw-Hill Education
KW  - Strategic planning
KW  - Business planning
KW  - Competition
KW  - Case studies
N1  - Includes bibliographical references and index; Business Administration
ER  -