01445cam a2200313 a 4500 17387112 PILC 20150228095823.0 120716s2013 enka b 001 0 eng 2012028708 9780273727644 (pbk. : alk. paper) DLC DLC DLC pcc HF 5415 .B6336 2013 658.8 Brassington, Frances. Essentials of marketing / Frances Brassington, Stephen Pettitt. 3rd ed. Harlow, England ; New York : Pearson, 2013. xvi, 608 pages : colored illustrations ; 27 cm. Includes bibliographical references and indexes. Marketing dynamics -- The European marketing environment -- Buyer behaviour -- Segmenting markets -- Marketing information and research -- Product -- Price -- Place -- Promotion : integrated marketing communication -- Promotion : advertising and sales promotion -- Promotion : direct and digital marketing -- Promotion : personal selling, PR, and sponsorship -- Marketing strategy and planning -- Services and non-profit marketing. Business Administration Marketing. Pettitt, Stephen. 7 cbc orignew 1 ecip 20 y-gencatlg lcc BK 283656 283656 0 0 lcc 0 CL CL RES 2015-02-28 Library Fund 1 HF 5415 .B6336 2013 C19138 2020-03-09 00:00:00 2020-03-03 2015-02-28 BK