Brassington, Frances. creator Pettitt, Stephen. text bibliography enk Harlow, England New York Pearson 2013 3rd ed. monographic eng

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xvi, 608 pages : colored illustrations ; 27 cm. Marketing dynamics -- The European marketing environment -- Buyer behaviour -- Segmenting markets -- Marketing information and research -- Product -- Price -- Place -- Promotion : integrated marketing communication -- Promotion : advertising and sales promotion -- Promotion : direct and digital marketing -- Promotion : personal selling, PR, and sponsorship -- Marketing strategy and planning -- Services and non-profit marketing. Business Administration Frances Brassington, Stephen Pettitt. Includes bibliographical references and indexes. Marketing HF 5415 .B6336 2013 658.8 9780273727644 (pbk. : alk. paper) 2012028708 DLC 120716 20150228095823.0 17387112