TY - BOOK AU - Keegan, Warren J. AU - Green, Mark C. TI - Global marketing SN - 0131968548 AV - HF 1009.5 .K26 2005 U1 - G 658.8 PY - 2005/// CY - Upper Saddle River, N.J. PB - Pearson/Prentice Hall, KW - Marketing N1 - Includes glossary and index ER -