@book{283871,
	author = {Hulbert, James M. and Capon, Noel.},
	title = {Total integrated marketing :},
	publisher = {Free Press,},
	year = {2003.},
	address = {New York :},
	note = {Includes index.},
	url = {http://www.loc.gov/catdir/bios/simon051/2002045586.html}
}