01028cam a22002894a 450000100090000000300050000900500170001400800410003101000170007202000150008904000180010404200080012205000240013008200100015410000220016424501210018626000350030730000290034250000200037165000150039165000270040670000170043370000190045085600980046985600900056785600810065713044029PILC20150506164505.0021230s2003    nyua          001 0 eng    a  2002045586  a0684848678  aDLCcDLCdDLC  apcc00aHF 5415b.H865 200300a658.81 aHulbert, James M.10aTotal integrated marketing :bbreaking the bounds of the function /cJames Mac Hulbert, Noel Capon, Nigel F. Piercy.  aNew York :bFree Press,c2003.  axii, 356 pages ;c24 cm.  aIncludes index. 0aMarketing. 0aMarketingxManagement.1 aCapon, Noel.1 aPiercy, Nigel.423Contributor biographical informationuhttp://www.loc.gov/catdir/bios/simon051/2002045586.html423Publisher descriptionuhttp://www.loc.gov/catdir/description/simon052/2002045586.html413Sample textuhttp://www.loc.gov/catdir/enhancements/fy0641/2002045586-s.html