01276cam a2200337 a 4500 16666527 SISC 20170201084258.0 110225s2011 enka b 001 0 eng 2011007563 9780470746875 (hardback) 9781119973522 (ebk) 9781119978503 (ebk) 9781119978510 (ebk) DLC DLC DLC pcc HF 5415 .Y74 2011 658.8 BUS058000 bisacsh Young, Laurie. 1955- The marketer's handbook : reassessing marketing techniques for modern business / Laurie Young. Chichester, West Sussex, U.K : Wiley, 2011. xix, 494 pages : illustrations ; 25 cm. Includes bibliographical references and index. "This book has the potential to be a bible for the modern marketer, a reference book that will sit on any marketer's desk or shelf"-- Marketing. BUSINESS & ECONOMICS / Sales & Selling. bisacsh. 7 cbc orignew 1 ecip 20 y-gencatlg lcc BK FOR 284514 284514 0 0 lcc 0 CL CL GC 2015-05-29 Library Fund 3878.00 0 HF 5415 .Y74 2011 C19435 2018-05-15 00:00:00 2015-05-29 BK