Measuring marketing : 110+ key metrics every marketer needs - Davis, John A. 1960- (Singapore : Wiley, 2013)
Section 1. Corporate financial metrics -- section 2. Marketing planning metrics -- section 3. Brand metrics -- section 4. Customer metrics -- section 5. Product/offering metrics -- section 6. Price metrics -- section 7. Advertising/promotion metrics -- section 8. Direct marketing metrics -- section 9. Online/digital/social metrics -- section 10. Place/distribution metrics -- section 11. Sales metrics.
Includes index.
Keywords: Marketing -- Evaluation; Marketing research