01356cam a2200313Ma 4500 ocn823737737 SISC 20170131094823.0 m o u cr cn||||||||| 121211s2013 si a ob 001 0 eng d 016156268 Uk 9781118153741 (OCoLC)823737737 (OCoLC)868160942 CL0500000354 Safari Books Online E7B eng E7B OCLCQ OCLCO UKMGB OCLCA UMI B24X7 OCLCF PHDA HF 5415 .D298 2013 Davis, John A. 1960- Measuring marketing : 110+ key metrics every marketer needs / John A. Davis. 2nd edition. Singapore : Wiley, 2013. xxii, 344 pages : illustrations ; 25 cm. Includes index. Section 1. Corporate financial metrics -- section 2. Marketing planning metrics -- section 3. Brand metrics -- section 4. Customer metrics -- section 5. Product/offering metrics -- section 6. Price metrics -- section 7. Advertising/promotion metrics -- section 8. Direct marketing metrics -- section 9. Online/digital/social metrics -- section 10. Place/distribution metrics -- section 11. Sales metrics. Marketing Evaluation. Marketing research. lcc BK FOR 284526 284526 0 0 lcc 0 CL CL RES 2015-06-01 Library Fund 1 21 HF 5415 .D298 2013 C19448 2018-05-15 00:00:00 2016-01-21 2015-06-01 BK