110+ key metrics every marketer needs Davis, John A. 1960- creator text bibliography si Singapore Wiley 2013 2nd edition. monographic eng xxii, 344 pages : illustrations ; 25 cm. Section 1. Corporate financial metrics -- section 2. Marketing planning metrics -- section 3. Brand metrics -- section 4. Customer metrics -- section 5. Product/offering metrics -- section 6. Price metrics -- section 7. Advertising/promotion metrics -- section 8. Direct marketing metrics -- section 9. Online/digital/social metrics -- section 10. Place/distribution metrics -- section 11. Sales metrics. John A. Davis. Includes index. Marketing Evaluation Marketing research HF 5415 .D298 2013 9781118153741 CL0500000354 Safari Books Online E7B 121211 20170131094823.0 ocn823737737 eng