TY  - BOOK
AU  - David,Fred R.
TI  - Strategic management concepts and cases: a competitive advantage approach 
SN  - 9789814604840
AV  - HD 30.28  .D249 2013
PY  - 2013///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - Strategic planning
KW  - Case studies
N1  - Cover title : Strategic management : concepts and cases
ER  -