TY  - BOOK
AU  - Armstrong,Gary
AU  - Kotler,Philip
TI  - Marketing: an introduction 
SN  - 9780130127716
AV  - HF 5415 .K87 2000
U1  - 658.8 
PY  - 2000///
CY  - Upper Saddle River, NJ
PB  - Prentice Hall
KW  - Marketing
N1  - Includes appendix, glossary, bibliographical references and indexes
ER  -