TY  - BOOK
AU  - De Marchi, Scott
TI  - You are what you choose: the habits of mind that really determine how we make decisions 
SN  - 9781591842866
AV  - HF5415.32 .D43 2009
PY  - 2009///
CY  - USA
PB  - Penguin Group
KW  - Consumer behavior
KW  - Consumer satisfaction
N2  - Consumers' preferences
ER  -