TY  - BOOK
AU  - Zikmund,William G.
AU  - Zikmund, William.
AU  - D'Alessandro, Steve.
AU  - Winzar, Hume.
AU  - Lowe, Ben.
AU  - Babin, Barry.
TI  - Marketing research
SN  - 9780170236027 (pbk.)
AV  - HF 5415.2  .Z64 2014
PY  - 2014///
CY  - Australia
PB  - Cengage Learning
KW  - Marketing research.
N1  - Includes bibliographical references and index
ER  -