Baltzan, Paige. creator text bibliography nyu New York McGraw-Hill 2015 6th edition. monographic eng

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xxxiii, 588 pages : 29 cm. color illustrations ; Unit one: Achieving business success -- Business driven technology -- Identifying competitive advantages -- Strategic initiatives for implementing competitive advantages -- Measuring the success of strategic initiatives -- Organizational structures that support strategic initiatives -- Unit two: Exploring business intelligence -- Valuing organizational information -- Storing organizational information : databases -- Accessing organizational information data warehouse -- Unit three: Streamlining business operations -- Enabling the organization : decision making -- Extending the organization supply chain management -- Building a customer-centric organization : customer relationship -- Management -- Integrating the organization from end to end : enterprise -- Resource planning -- Unit four: Building innovation -- Creating innovative organizations -- Ebusiness -- Creating collaborative partnerships -- Integrating wireless technology in business -- Unit five: Transforming organizations -- Developing software to streamline operations -- Methodologies for supporting agile organizations -- Managing organizational projects -- Developing a 21st-century organization -- Business plug-ins -- B1: Business basics -- B2: Business process -- B3: Hardware and software -- B4: MIS infrastructures -- B5: Networks and telecommunications -- B6: Information security -- B7: Ethics -- B8: Operations management -- B9: Sustainable MIS infrastructures -- B10: Business intelligence -- B11: global information systems -- B12: Global trends -- Apply your knowledge projects -- Glossary -- Notes -- Illustration credits -- Index. Paige Baltzan, Daniels College of Business, University of Denver. Includes bibliographical references and index. Information technology Management Management information systems Information resources management Industrial management Technological innovations HD 30.2 .B357 2015 658.4/038 9781259254260 2013041473 DLC 131115 20170118163119.0 17943973 eng