TY  - BOOK
AU  - Moriarty,Sandra E.
AU  - Mitchell,Nancy
AU  - Wells,William
TI  - Advertising & IMC: principles & practice 
SN  - 9780133506884
AV  - HF 5823 .W455 2015
U1  - 659.1 
PY  - 2015///
CY  - Boston
PB  - Pearson
KW  - Advertising
N1  - Includes bibliographical references (pages 609-619) and index
ER  -