TY  - BOOK
AU  - Kurtz, David L.
TI  - Principles of contemporary marketing
SN  - 9789814392822
AV  - HF 5415  .K967 2012
PY  - 2012///
CY  - Australia
PB  - South-Western Cengage Learning, 
KW  - Marketing.
N1  - Includes bibliographical references and index; Designing customer-oriented marketing strategies. --; Understanding buyers and markets. --; Traget market selection. --; Product decisions. --; Distribution decisions. --; Promotional decisions. --; Pricing decisions.
ER  -