@book{288972,
	author = {Lee, Nancy, and Kotler, Philip.},
	title = {Social marketing :},
	publisher = {SAGE Publications,},
	year = {2012.},
	address = {Thousand Oaks, Calif. :},
	edition = {4th edition.},
	note = {Prev. ed. entered under: Kotler, Philip.}
}