01333cam a22003614a 4500 16928662 PILC 20151123150848.0 110819s2011 caua b 001 0 eng 2011033241 015904053 Uk 9781412981491 (pbk. : alk. paper) 1412981492 (pbk. : alk. paper) (OCoLC)ocn733232905 DLC DLC YDX BTCTA UKMGB YDXCP BWX CDX ZCU DLC pcc HF 5414 .K67 2012 658.8 Lee, Nancy, 1945- Social marketing : influencing behaviors for good / Nancy R. Lee, Philip Kotler. 4th edition. Thousand Oaks, Calif. : SAGE Publications, 2012. xi, 502 pages : illustrations ; 24 cm. Prev. ed. entered under: Kotler, Philip. Includes bibliographical references and indexes. Social marketing. Behavior modification. Kotler, Philip. Kotler, Philip. Social marketing. 7 cbc orignew 1 ecip 20 y-gencatlg lcc BK FOR 288972 288972 0 0 lcc 0 CL CL RES 2015-11-23 Library Fund 0 HF 5414 .K67 2012 C20287 2018-05-15 00:00:00 2015-11-23 BK