The competing in the world's toughest marketplace Lewis, Robin 1940- creator Dart, Michael. text bibliography nyu NY St. Martin's Press 2014 2nd edition. monographic eng

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xvii, 250 pages ; 24 cm. "In The New Rules of Retail , industry gurus Robin Lewis and Michael Dart explained how unprecedented consumer power, enabled by technology and globalization, is revolutionizing retail. They warned that survival in these dynamic times called for a business model based on three distinct competencies: preemptive, perpetual distribution; a neurological customer connection; and total control of the value chain. In the years since that book published, many of their predictions have come true. Now, they revisit timeless case studies like Ralph Lauren and Sears, as well as new additions like Trader Joe's, Lululemon, and Warby Parker, to assess how retailers must continue to evolve in the era of e-commerce, data mining, and tiered distribution. They also identify the five current trends that are currently driving consumer demand, including technology integration and channel consolidation, as exemplified by Jeff Bezos at Amazon. This is a fully revised and updated guide from two proven retail prognosticators"-- Robin Lewis and Michael Dart. Includes bibliographical references and index. Retail trade Retail trade Management Retail trade Technological innovations Wholesale trade Consumer satisfaction BUSINESS & ECONOMICS / Commerce HF 5429 .L485 2014 658.8/72 BUS073000 9781137279262 (hardback) 2014003487 DLC 140211 20170228084723.0 18039392 eng