01260cam a22002774a 4500 ocn852472671 SISC 20160819104851.0 130711s2013 enka f b 001 0 eng d 016226230 Uk 9781908999467 (OCoLC)852472671 (OCoLC)811964477 (OCoLC)811964478 (OCoLC)834394383 StDuBDS CDX CDX OCLCO YDXCP UKMGB BWX BTCTA G 155.A1 .F76 2013 Frochot, Isabelle. Marketing and designing the tourist experience / Isabelle Frochot and Wided Batat. Oxford : Goodfellow Publishers Limited, 2013. viii, 218 pages : illustrations ; 25 cm. Includes bibliographical references and index. The topic of 'experience' is becoming central to full understanding of consumer behaviour. This book covers the key sectors where it is critical - from resort management and tourist information to destination marketing. International in scope it backs up the theory throughout with relevant case materials, questions and exercises. Tourism Management. Tourism Marketing. Place marketing. Batat, Wided. lcc BK 291502 291502 0 0 lcc 0 CL CL RES 2016-03-09 Library Fund 0 G 155.A1 .F76 2013 C20466 2018-05-15 00:00:00 2016-03-09 BK