Frochot, Isabelle. creator Batat, Wided. text bibliography enk Oxford Goodfellow Publishers Limited 2013 monographic eng

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viii, 218 pages : illustrations ; 25 cm. The topic of 'experience' is becoming central to full understanding of consumer behaviour. This book covers the key sectors where it is critical - from resort management and tourist information to destination marketing. International in scope it backs up the theory throughout with relevant case materials, questions and exercises. specialized Isabelle Frochot and Wided Batat. Includes bibliographical references and index. Tourism Management Tourism Marketing Place marketing G 155.A1 .F76 2013 9781908999467 StDuBDS 130711 20160819104851.0 ocn852472671