TY - BOOK TI - Global Business Strategy: Multinational Corporations Venturing into Emerging Markets PY - 2015/// UR - http://download.springer.com/static/pdf/25/bok%253A978-4-431-55468-4.pdf?originUrl=http%3A%2F%2Flink.springer.com%2Fbook%2F10.1007%2F978-4-431-55468-4&token2=exp=1463116957~acl=%2Fstatic%2Fpdf%2F25%2Fbok%25253A978-4-431-55468-4.pdf%3ForiginUrl%3Dhttp%253A ER -