@book{299998,
	author = {Aylesworth-Spink, Shelley.},
	title = {Protecting the Herd: An Analysis of Public Relations Responses to the 2015 Measles Outbreak Originating at Disneyland and Disney California Adventure Park},
	publisher = {Case Studies in Strategic Communication},
	url = {http://cssc.uscannenberg.org/cases/v5/}
}