TY  - BOOK
AU  - Wilson, Richard M.S.
TI  - Strategic marketing management : : planning, implementation and control / 
SN  - 9780750659383
AV  - HF 5415.13 .W746 2005
U1  - IB 658.8 
PY  - 2005///
CY  - Amsterdam : 
PB  - Elsevier
KW  - Marketing
KW  - Management.
KW  - International Baccalaureate.
ER  -