00486nam a2200145Ia 4500008004100000100001600041245011300057245003300170260005900203260000900262300001000271650001800281650001500299856002600314170221s9999    xx            000 0 und d  aBettina Lis  aDeterminants of Passing on Viral Messages – Empirical Analysis of a Viral Marketing Campaign on Facebook    cBettina Lis, Jonathan Schulz  bOnline Journal of Communication and Media Technologies  c2012  aX : 1  xCommunication  xMedia Arts  uhttp://www.ojcmt.net/