00453nam a2200133Ia 4500008004100000100001700041245008800058245004600146260005900192260000900251650001800260650001500278856002600293170221s9999 xx 000 0 und d aRasime Ayhan aEmotional Appeals are used in Social Advertising: Content Analysis on Turkish Case  cRasime Ayhan, Yilmaz Mesude, Canan Ozturk bOnline Journal of Communication and Media Technologies c2016 xCommunication xMedia Arts uhttp://www.ojcmt.net/