00485nam a2200133Ia 4500008004100000100001700041245013200058245003400190260005900224260000900283650001800292650001500310856002600325170221s9999 xx 000 0 und d aEunseon Kwon aProduct Placement in TV Shows: The Effect of Consumer Socialization Agents on Product Placement Attitude and Purchase Intention cEunseon Kwon, Jong-Hyuok Jung bOnline Journal of Communication and Media Technologies c2016 xCommunication xMedia Arts uhttp://www.ojcmt.net/