00475nam a2200121Ia 4500008004100000100003500041245007300076245008500149260004900234260000900283650001300292856004800305170221s9999    xx            000 0 und d  aKanagal, Nagasimha Balakrishna  aConceptualizing objective setting and metrics in marketing strategy   cNagasimha Balakrishna Kanagal, Indian Institute of Management, Bangalore, India.  bJournal of Management and Marketing Research  c2014  xBusiness  uhttp://www.aabri.com/manuscripts/141925.pdf