00488nam a2200121Ia 4500008004100000100002000041245008100061245010500142260004900247260000900296650001300305856004800318170221s9999    xx            000 0 und d  aCaroline Pinson 4aThe Church of Mac: exploratory examination on the loyalty of Apple customers  cCaroline Pinson, University of South Carolina; Deborah J. C. Brosdahl, University of South Carolina.  bJournal of Management and Marketing Research  c2011  xBusiness  uhttp://www.aabri.com/manuscripts/131651.pdf