00578nam a2200133Ia 4500008004100000100002200041245009700063245012900160260005300289260001800342300000800360650001500368856006100383170221s9999    xx            000 0 und d  aAlla A. Timofeeva  aFeatures of the Implementation of Integrated Marketing Communications: Resistance to Change   cAlla A. Timofeeva, Svetlana V. Bulganina, Natalia M. Fomenko, Margo S. Khachaturova, Marina L. Nekrasova, Elena N. Zakharova  bInternational Review of Management and Marketing  cFebruary 2014  a3:1  xMarketing.  uhttp://www.econjournals.com/index.php/irmm/issue/view/70