00694nam a2200157Ia 4500008004100000100002200041245009700063245012900160260005300289260001800342300000800360650001500368856006100383999001900444952007300463170221s9999 xx 000 0 und d aAlla A. Timofeeva aFeatures of the Implementation of Integrated Marketing Communications: Resistance to Change  cAlla A. Timofeeva, Svetlana V. Bulganina, Natalia M. Fomenko, Margo S. Khachaturova, Marina L. Nekrasova, Elena N. Zakharova bInternational Review of Management and Marketing cFebruary 2014 a3:1 xMarketing. uhttp://www.econjournals.com/index.php/irmm/issue/view/70 c310155d310155 001040aCLbCLd2017-02-21l0r2017-02-21 00:00:00w2017-02-21yFOJ