00385nam a2200109Ia 4500008004100000245008100041260006200122260001300184300000800197650001500205856005500220170221s9999 xx 000 0 und d aIntentions Across Gender Lines? the Mediating Role of Spectator Satisfaction bInternational Journal of Management and Marketing Reseach cMay 2014 a3:2 xMarketing. uhttp://www.theibfr.com/ARCHIVE/IJMMR-V9N2-2016.pdf