00488nam a2200145Ia 4500008004100000100001600041245011300057245003300170260005900203260000900262300001200271650001800283650001500301856002600316170221s9999    xx            000 0 und d  aBettina Lis  aDeterminants of Passing on Viral Messages – Empirical Analysis of a Viral Marketing Campaign on Facebook    cBettina Lis, Jonathan Schulz  bOnline Journal of Communication and Media Technologies  c2014  a34 : 18  xCommunication  xMedia Arts  uhttp://www.ojcmt.net/