00587nam a2200157Ia 4500008004100000100001800041245009000059245005800149260004900207260000900256300001100265650001300276856004800289999001900337952007300356170221s9999    xx            000 0 und d  aDogan, Volkan  aBrand name strategies at universities: Comparison of three distinct naming strategies  cVolkan Dogan, Eskisehir Osmangazi University, Turkey.  bJournal of Management and Marketing Research  c2012  a32 : 6  xBusiness  uhttp://www.aabri.com/manuscripts/131639.pdf  c311275d311275  001040aCLbCLd2017-02-21l0r2017-02-21 00:00:00w2017-02-21yFOJ