00475nam a2200145Ia 4500008004100000100001700041245011700058245001700175260005900192260000900251300001000260650001800270650001500288856002600303170221s9999    xx            000 0 und d  aPooja Sharma  aAdvertising Effectiveness: “Understanding The Value Of Creativity In Advertising”, A Review Study In India    cPooja Sharma  bOnline Journal of Communication and Media Technologies  c2016  a5 : 4  xCommunication  xMedia Arts  uhttp://www.ojcmt.net/