00540nam a2200133Ia 4500008004100000100002000041245010900061245008800170260005300258260000900311300001000320650001500330856006100345170221s9999    xx            000 0 und d  aBahtiar Mohamad  aCorporate Identity Management (CIM) in Malaysian Higher Education Sector: Developing a Conceptual Model   cBahtiar Mohamad, Hassan Abu Bakar, Ahmed Rageh Ismail, Haslina Halim, Rosmiza Bidin  bInternational Review of Management and Marketing  c2013  a8 : 2  xMarketing.  uhttp://www.econjournals.com/index.php/irmm/issue/view/91