00492nam a2200145Ia 4500 170224s9999 xx 000 0 und d Lydiane Nabec Temporary brand–retailer alliance model: the routes to purchase intentions for selective brands and mass retailers Lydiane Nabec, Bernard Pras & Gilles Laurent Journal of Marketing Management 2016 32:7-8,Pages: 595-627 June Marketing. 315946 315946 0 0 0 CL CL 2017-02-24 0 2017-02-24 00:00:00 2017-02-24 SE