00383nam a2200109Ia 4500008004100000245015500041260003400196260000900230300000900239500001000248650001500258170224s9999    xx            000 0 und d  aCommunity Participation and Consumer-to-Consumer Helping: Does Participation in Third Party–Hosted Communities Reduce One’s Likelihood of Helping?  bJournal of Marketing Research  c2016  a53:2  aApril  xMarketing.