00359nam a2200109Ia 4500008004100000245013000041260003400171260000900205300000900214500001100223650001500234170224s9999    xx            000 0 und d 4aThe Effects of Shared Consumption on Product Life Cycles and Advertising Effectiveness: The Case of the Motion Picture Market  bJournal of Marketing Research  c2016  a53:4  aAugust  xMarketing.